Is Native Advertising Really Good For Us?

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In the last two years or so one of the fastest growing buzz words in digital has been “native advertising”. This type of advertising refers to a format where the ad is native to the platform where it’s featured. A search ad is a native ad because it fits within the search results page and looks / behaves very similarly to a search listing. Continue reading

The Social Shake Up – Predictive Story-telling

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In recent week there were a few articles, and some “chatter” following these articles, that addressed Big Data and the claims that beyond being a buzz word “de jour” and a powerful marketing backbone for much of IBM’s services and software it does not really drive any meaningful economic upside.  Continue reading

The Internet of Things

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In recent months i have slowly but surely become very interested in the notion of data that is generated not by people, but rather machines. The classic example is your refrigerator that is connected to the internet and is able to produce data that is consumed by its owners (honey we ran out milk…), its manufactures, for real time maintenance, or vendors of complimentary products.

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Content marketing best practice: three examples

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The end of last year saw Forbes comment that “brand marketers who develop focused content plans with clear objectives in 2013 will reap the rewards that content marketing can deliver for many years to come”.

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Are Marketers Falling Short of the Technology Curve?

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The way we digest content and buy brands is changing. By the end of this decade, more people will be using the internet through a mobile device than through their desktop.
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How content marketing is the future for personalised advertising

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minority Report : personal advertising of the future

When advertising meets the future in TV or film, one of the most common ideas is that marketing has evolved to target you personally. In reality, the closest we have come so far is in the social media campaign conducted by Old Spice where the team created 187 real time personal video messages responding to questions posed by the general public and celebrities. It went viral creating a huge impact and if you’re in advertising, you’re probably thinking ‘I wish I’d created that’.

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How Brands Need to Evolve With the Conversation

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In today’s world, the average consumer is informed about products and services via multiple information and content sources at any time of the day or night from any place; be it sitting at a computer, using a tablet or staring at a smartphone. Marketers are facing a challenge in joining conversations relevant to their brands in a meaningful and authentic way across multiple screens while the conversation continuously evolves, driven by factors that are impossible to predict.

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